San Jose’s nearing completion

May 21, 2008

We had a heyday yesterday, putting out the whole range of the San Jose meeting benches for the first time, and finalizing (or so we thought) the fabric/wood combinations. Even though I am the “commercial mind” behind GREENE concept, I share the same obsession for quality as Ivanova, and working in graphic design for 18 years now made me value details very much. So there always seems to be an improvement to be made, a texture to be shaded a notch more, a detail to be enhanced. But as Ivanova said the other day – a line has to be drawn somewhere. So the San Jose’s will be finished soon.

Why the name San Jose? The benches are ideal for informal meetings. I see them in lounges, clubs, offices, exhibition spaces. That does not mean they can’t fit into private homes, but for me the San Jose is a “Web 2.0” piece of furniture. And what is more “Web 2.0” than San Jose, entrance to the Silicon Valley?


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