15 minutes of fame

June 8, 2008

According to Andy Warhol, “In the future, everyone will be world-famous for 15 minutes“. He said this in 1968 – one year after I was born – so we can rightfully assume this future Warhol speaks of is now, 40 years later. Did GREENE concept have its 15 minutes yesterday?

I have to admit I expected more from being mentioned on an influential blog like New World Notes. The results have been rather sobering however. The NWN post got commented one single time, our blog got linked one single time, and we had a peak of 186 unique hits here. The notecard in our workshop got requested only once as well.

So what went wrong?

Of course the most obvious thing is that we simply have no merchandise available at the moment. I can’t see if anybody of those 186 visitors followed the links to our OnRez or SLX storefronts – but even i they did, they would have found nothing. That was a major showstopper of course.

The next question is whether NWN is the right forum for people interested in furniture at all? NWN was one of the first SL websites I found (I even met Hamlet briefly after I came to SL though I assume he does not remember), and I always liked the mix of things there (though lately it seems fewer own articles and more links to blogs). Among the probably large number of people who read the article, maybe only a few were interested in furniture at all.

And finally – and that’s the question I fear most – maybe readers were simply not interested in our kind of furniture. We ran our concepts by a few friends and almost all of them liked it very much, but maybe those are the only ones who do?

Well, assuming this blog got a few readers more since yesterday, I would like to ask for some feedback. Why did you come here? Why do you read this? Do you like our designs?

It’s your turn now!

When “The History Of A Virtual Couch” showed up on my blog aggregator, I had a strange feeling in my stomach already. I recalled having submitted this blog to Hamlet Au’s call for new blogs recently, and of course I hoped he might sooner or later check us out and like what he sees. I did not expect it that early though.

Now, as the New World Notes (NWN) are probably one of the most influential and far reaching publications about Second Life, this will surely bring us a lot of exposure. Which is a problem at this time. Why a problem?

  1. Ivanova is upgrading her PC right now, and unavailble
  2. Neither the San Jose’s, nor the Berlins are fully done yet – so we have no merchandise to sell for another few days
  3. Second Life experiences severe technical problems right now, so that I could not even put up a notecard vendor, sign-o-matic or group adder for people who might check out our workshop

In one word: I created a PR disaster! (Well, ok that’s like, five words. Six if you like.)

Of course the GREENE concept blog was open to the public before, but few people knew about it. That was OK, since I wanted to have a “history” before we went live, so that potential clients could get a feel for what we stand for. In fact I started only two days ago to put together a PR list with influential people, blogs and magazines, as well as putting together a press kit.

So now we’re in the same position as some huge corporations were when one of their new releases got unexpectedly leaked to the press a week or a month too early. This calls for damage control!

While I write this, an email from Ivanova comes in:

“There goes my private Slife! 🙂 It figures you know? I have gotten the newly upgraded computer all set up, client installed. I put back all the design work I backed up. And now logins are disabled.”

Yes, Ivanova, you’re right. Don’t plan anything for today. As soon as SL is up and running again, the following needs to be done:

  1. Ivanova work highest speed on putting the final versions up – no time for intricate vendors, just rez them in the workshop and set them for sale, since the pricing has all been discussed already
  2. Peter work highest speed on an introductionary notecard, and set up a notecard kiosk in the workshop

Well, Hamlet, thanks for featuring us, maybe that’s the kick in the rear end we needed to draw the line and go into the limelight. But man, do you know what power you have?

Update 8:44 am SLT: SL was gracious with me and let me rez a notecard vendor. The text inside is not perfect, but at least we have something to give out and can contact the visitors later with more detailed information.